Our
CLIENT
OUR GOAL
Our goal for this website design project was to create a seamless and efficient e-commerce platform by integrating essential tools and ensuring smooth inventory management. We successfully installed and configured key plugins, including WooCommerce, ATUM, and Profitori, while also setting up the Oliver POS system to streamline transactions.
Throughout the process, we audited and prepped inventory for digital conversion, addressed barcode management challenges, and optimized site speed and security. Additionally, hardware for POS and printing systems was ordered and integrated. By carefully managing the timeline and tasks, we worked to ensure a well-structured and functional website that meets operational needs.
ABOUT OUR CLIENT
Since 2009, Marilyn Hellman has been a trailblazer in Naples’ fashion scene, establishing Marilyn’s boutique on 5th Avenue South during the neighborhood’s early redevelopment. Over the past decade, she has transformed traditional designer boutiques into a unique fashion house by collaborating with European artisans and creating her own couture designs. Known as the “hat lady,” her extravagant hats steal the show at the annual Hats in the Garden luncheon at the Naples Botanical Garden.
Marilyn’s passion for fashion stems from her mother, Hilda Hellman, a style icon who owned The Pink Closet in Minneapolis. Growing up surrounded by high-end designer pieces, Marilyn learned the art of draping, tailoring, and the importance of fit—an expertise she now brings to her boutique, inspiring confidence and elegance through fashion.
Style
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